Slice-and-Dice Politics for California
Gov. Arnold Schwarzenegger's campaign is using the long tail of cable television to reach voters. Shane Goldmacher of Capitol Weekly looks at slice-and-dice politics.
By advertising on the Golf Channel and Fox News, a Republican campaign can still mobilize GOP voters in liberal strongholds like San Francisco.
According to 2005 data compiled by Scarborough Research, a leading market-research company, a Republican is 78% more likely than the average San Francisco resident to be watching the Golf Channel, and 69% more likely to be watching Fox News.
What's more, a campaign can choose to air cable ads in only the more conservative pockets of the Bay Area media market.
The Golf Channel, even more Republican in its viewership than Fox News.
Not surprising, but an entertaining factoid.
Posted by: TROTSKY | Sep 14, 2006 at 06:44 PM