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Skateboarder Paul Rodriguez, artist Don Pendleton team up with Mountain Dew for Green Label Art: Shop Series contest

July 13, 2010 | 12:37 pm

Dew Skateboarding pro Paul Rodriguez and legendary skate artist Don Pendleton have teamed up with Mountain Dew to announce the Green Label Art: Shop Series contest, in which 35 skate shops nationwide are competing to have their artwork featured on a Mountain Dew can.

"A couple years ago, I did a Mountain Dew bottle design with Chris Pastrus, another skater who is an artist, and that went over really well, so when Mountain Dew came to me with the Green Label Art: Shop Series program, I wanted to keep it just about skateboarding," Rodriguez said. "There are a ton of artists within skateboarding, but Don Pendleton is one of the most standout artists among those artists, so I thought getting him to collaborate with us was a slam dunk."

Each of the 35 participating skate shops worked with a local artist of their choice to create a unique Mountain Dew can design, competing for a chance at winning $10,000 in prize money ($5,000 for the winning shop; $5,000 for the winning artist). Fans are encouraged to visit the Green Label Art website to check out all the skate shops, vote on their favorite can designs and enter for a chance to win a trip to the Dew Tour or limited-edition skateboarding gear featuring the artwork that Rodriguez and Pendleton collaborated on, shown above.

“It’s great to be a part of this program and work with a brand that gives a voice to skate shops in the U.S. since these shops are the lifeblood of our sport,” Rodriguez said. “Mountain Dew has a long-standing relationship with skate communities and recognizes the influence they have in shaping cultural trends inside and outside of skate parks.”

Five skate shops from each of seven regions are competing to win their regional title in order to move on to the final round, and only one shop will have their can distributed nationwide. Participants can vote up to seven times per day, with regional voting ending at 11:59 a.m. on Sept. 9. The seven finalists will be announced at the Dew Tour Toyota Challenge, Sept. 16-19 in Salt Lake City, with the final winner announced during the Oct. 14-17 Dew Tour Championships in Las Vegas. The can will be distributed nationally in 2011.

"I’m really excited. It’s cool that we get to involve all these core skate shops that are really the blood of the skate industry, and give them the chance for some big, national exposure," Rodriguez said.

-- Kelly Burgess
twitter.com/latimesoutposts

Image credit: Mountain Dew

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