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Action sports high school anti-tobacco tour kicks off Monday in Ontario

February 17, 2010 |  3:15 pm

The ASA High School Tour will kick off its Spring "Campaign for Tobacco-Free Kids" schedule Monday in Ontario, Calif., with top skateboarders, BMX and inline-skating pros visiting high school campuses nationwide to perform stunts and offer students information on the risks of using tobacco.

ASA Action Sports World Tour and X Games athletes will also spend time with students, posing for photos, signing autographs and talking about how you can be cool by not smoking.

Now in its 11th year, the tour will visit one school each day, five days a week, in nine markets across the country -- including Los Angeles-area schools March 15 to 19. The events are offered at no cost to participating schools, thanks to sponsorship from ASA Entertainment, Campaign for Tobacco-Free Kids and the United States Marine Corps.

"When we started this program 11 years ago, we hoped it would have the positive impact on students that we've been fortunate enough to affect," ASA Entertainment CEO Rick Bratman said.

Since the tour’s inception, the Campaign for Tobacco-Free Kids messaging has reached over 1 million students.

An additional 55 schools will receive action sports events on campus this fall when the tour travels to 11 other cities from Sept. 7 through Nov. 19.

A combination of factors determine which schools are visited, including enrollment numbers, requests received from schools, and which systems are most open to bringing in outside programs. Parents have also played a part in getting the event to their child's school after learning of the program.

"If we can encourage even one student to stop smoking or have second thoughts about tobacco use, it's worth our effort," said Bratman.

-- Kelly Burgess

Video courtesy of ASA Entertainment

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