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Pamela Anderson joins PETA in anti-seal hunt ad campaign

October 23, 2009 | 10:35 am

Pamela Anderson poses in the new PETA tee-shirt. Pamela Anderson is in Canada today to help launch a new anti-seal hunting ad campaign by People for the Ethical Treatment of Animals.

Anderson will be making an appearance at the Ontario legislature in Toronto to call for an end to the annual hunt, which takes place every spring on the eastern coast of Canada.

"I can only hope that by bringing attention to the slaughter, the international outcry will force the Canadian government to end this shameful practice," Anderson said in a statement.

The advertising campaign will feature the Canadian native as well as other celebrities wearing PETA's "Save the Seals" T-shirts.

Ads will appear in entertainment magazines and on blogs beginning this fall, to focus attention on the hunt and to keep pressure on the government year-round instead of just during the hunting season, when protests are expected.

--Kelly Burgess

Photo: Pamela Anderson poses in the new PETA T-shirt. Credit: Gabriel Bouys / AFP/Getty Images

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