Stephen Colbert endorsement has fast effect on U.S. Speedskating coffers
The deal all but fell into U.S. Speedskating's lap.
And it quickly has made the sport's athletes feel more confident they won't be lapped by the competition in this Olympic year for financial reasons.
I'm talking about the fundraising arrangement between the Colbert Report and the speedskating federation, making the Colbert Nation the official sponsor of U.S. Speedskating.
It was announced Nov. 2 on the show, barely a week after the U.S. media -- me among them -- reported that the collapse of Dutch bank DSB had left a $300,000 hole in the federation's budget with the 2010 Winter Olympics on the horizon. (The deficit actually was bigger, as DSB's contract gave U.S. Speedskating $350,000 in cash, of which $50,000 went directly to athletes and $300,000 to federation programs.)
Host Stephen Colbert told viewers to send donations to U.S. Speedskating through www.colbertnation.com. He promoted the effort again last Thursday with an appearance by 2006 Olympic speedskating champion Joey Cheek, who played along with a Colbert riff about lambasting Canada for its decision to limit U.S. athletes' training time on the 2010 Vancouver oval. The segment (below) ended with cheers of "U-Ice-A!''
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