Countless hours of coverage in NBC's 2010 Olympic countdown [Updated]

Want to know why the International Olympic Committee immediately backed NBC when it became angry over the prospect of a U.S. Olympic Network?

Yes, the $5.7-billion NBC paid for U.S. broadcast rights to the Summer and Winter games from 2000 through 2012 had something to do with it. So when NBC was angry the U.S. Olympic Committee did not cut a deal with its "mini'' Olympic network, Universal Sports, the IOC told the USOC to cease and desist on the launch of its own planned network for the immediate future.

But there is another reason why the IOC loves its U.S. rights-holder, and that will start to be evident Nov. 4 when NBC launches its "Countdown to Vancouver,'' 100 days before the opening ceremony of the 2010 Winter Games.

The IOC wants to drum up interest in both the next Olympic Games and the idea of the Olympics.

Never has a U.S. broadcaster committed to an effort of the scope that NBC has planned to promote both its own upcoming Olympic coverage and the Olympics in general.

Using all its broadcast platforms, including NBC, Universal Sports, MSNBC, CNBC and the Weather Channel, NBC will air more than 1,250 hours of pre-Olympic winter sports competition, plus a variety of other Olympic-related segments beginning with the Nov. 4 "Today" show.

That night there will also be a prime-time Olympic segment across all the networks featuring U.S. Olympic champions Shaun White (snowboard) and Apolo Anton Ohno (short track speedskating) and the designated star-to-be of the 2010 Winter Games, alpine skier Lindsey Vonn.

[Updated 4:45 p.m. Tuesday] Expect NBC to give Vonn the Michael Phelps treatment as she goes after medals in several events. The difference is skiing is so much less predictable than swimming that no one would dare suggest Vonn should win multiple gold medals, even if she is the favorite in downhill, Super-G and combined. (An earlier version of this article said: The difference is skiing is no much less predictable than swimming that no one would dare suggest Vonn should win multiple gold medals, even if she is the favorite in downhill, Super-G and combined.)

The things Vonn can't control, like wind gusts that might hit during her run but affect none of the other skiers (which is entirely possible), mean her superior ability can be negated. That's just the inherent injustice of the sport, which is why skiers chant the mantra that the season-long World Cup is a better reflection of an athlete's prowess.

Vonn opened the 2009-10 World Cup season last Saturday with a solid ninth in giant slalom, her weakest event.

You can see plenty of Vonn on the NBC pre-Olympic event coverage, since it will broadcast (on NBC Sports, Universal Sports and Universalsports.com), the entire World Cup seasons of alpine skiing, long and short track speedskating, snowboard, bobsled and luge plus some events in freestyle skiing, ski jumping and cross-country skiing; the figure skating Grand Prix series; and the 2010 U.S. Figure Skating Championships.

Beginning Dec. 1, Universal Sports will have a "Countdown to Vancouver'' show every night (5 p.m. Pacific).

And if that's not enough for Olympic and winter sports junkies, nbcolympics.com will be up and running Nov. 4. 

And I will be frequently blogging about things Winter Olympic as well.

-- Philip Hersh

Photo: Lindsey Vonn figures to be the star of NBC's enormous pre-Olympic and Olympic coverage this winter. Credit: Thomas Vonn  

Numbers game: IOC would be taxed without NBC revenues

Want to know why the International Olympic Committee is backing NBC in its dispute with the U.S. Olympic Committee over the U.S. Olympic Network?

 

It is pretty clear from the numbers in the IOC's 2008 tax filing.

 

Tripp Mickle of Sports Business Journal first posted information about the filing Tuesday. His story emphasized the IOC's $383.3 million profit on a record $2.4 billion revenue for the fiscal year that ended Dec. 31, 2008, noting it was 68% greater than the $228.6 million profit from the previous Summer Olympic year, 2004.

 

The revenue figure that struck me was $1.73 billion in global TV rights for the Beijing Olympics.

 

What the filing wasn't required to say is NBC paid $894 million of that -- a little more than half the total.

Scoring system, Dick and Michelle, Kim Yu-Na and other thoughts

Came home from the final evening of the World Figure Skating Championships late Saturday night and watched my tape of the NBC broadcast. Wished there had been more Dick Button and Michelle Kwan.

Noticed that there didn't seem to be a mention of figure skating on ESPN all week. Maybe I missed it. If so, sorry. But, geez, the world championships are held in the United States, an American man, Evan Lysacek, is the surprise men's gold medalist, and about 18,000 people are brought to their feet in a standing awe-vation over a Korean skater named Kim Yu-Na -- who, if you're an avid watcher of ESPN you've now probably not heard of. It was sports news; it's worth covering the worldwide leader.

And about the skating. It was lovely, it was inspiring, it made this skating fan look forward to the Olympic season. For awhile, especially during the Tonya Harding-Nancy Kerrigan and Tara Lipinski-Michelle Kwan-Sarah Hughes years, I covered a lot of figure skating. I first wrote about Naomi Nari Nam and Sasha Cohen here too. I've been more removed from the sport since the new scoring system was installed, but I've heard much about how horrible it is and how it's taking away the artistry and making the sport a robotic, jump-by-numbers snoozefest.

But that's not what I saw this week at Staples. It wouldn't matter if you used numbers, letters or perfect 6's, 10's, 100's or 1,000's, Kim was graceful and athletic, interpreted her music, felt her moves, covered the ice, jumped like Kobe and landed them like a Tiger Woods chip shot: silently and without movement. I don't see how the new scoring system has hindered Kim's development in any way.

Lysacek didn't need a quadruple jump to win a world title. He needed to land his triples, feel his spirals, play on the ice as if he were a gallant 1940s gentleman dancing to Gershwin, which he did, and the scoring system didn't stop Lysacek from playing to his strengths.

And it isn't the scoring system that is keeping the U.S. women behind Kim or Canada's Joannie Rochette or Japan's Mao Asada and Miki Ando. Can Del Mar's Rachael Flatt become a more musical, lyrical skater as she matures? Is Irvine's Caroline Zhang committed to the sport enough to rediscover the spark that made her a junior national champion? Will Arcadia skater Mirai Nagasu's foot heel? Will she be able to corral her talent and growth spurt and become the skater many think could challenge Kim and Asada? What if Cohen, who is living in Corona del Mar, decides to come back? Or Kwan (she teased NBC co-hosts Bob Costas and Button in Saturday's broadcast about whether she might make a comeback)?

What I liked was that even after Kwan saw Kim's ethereal, athletic and dominating winning performance, she was not intimidated. And maybe she shouldn't be. The top female skaters are still only doing five or six triples in their long programs. That's what Kwan was doing up until her injuries forced her from the Turin Games.

Should be a fun skating year leading to Vancouver. And a lot of the skating stories will be coming from Southern California. ESPN is opening its own studio out here next month. Maybe they'll even report on some of them!

-- Diane Pucin

Al Michaels to host NBC's coverage of Vancouver Games

"Do you believe in miracles? Yes!"

Al Michaels said those words at the 1980 Winter Olympics when the U.S. hockey team stunned the world by beating the Soviet Union -- and it became one of the most famous calls in the history of sports broadcasting.

Today NBC announced that Michaels is coming back to the Winter Games -- as host for NBC's coverage of the 2010 Vancouver Olympics. He hasn't worked an Olympics since the 1988 Calgary Games, and has never been the host.

NBC plans more than 50 hours of live weekend and weekday daytime coverage from Vancouver from Feb. 12 to 28 of next year.

-- Debbie Goffa

Now it's on to Vancouver

Welcome back to the LAT Olympics blog as it shifts from the Beijing Summer Games of last August to the Vancouver Winter Games, set for Feb. 12-28 of next year. Instead of Ticket to Beijing, it now is Ticket to Vancouver.

We will be posting throughout the year on Olympic news, but particularly as it relates to the Vancouver Games.  All of the Beijing posts can be accessed through the "Beijing Games" category link in the right rail of the blog.

Many of our Summer Games bloggers will be back for the Winter Games, including LAT columnist Helene Elliott and Philip Hersh, a veteran of Olympics coverage who writes for the LAT and the Chicago Tribune.

Many of the features created for Beijing will still be accessible, including photo galleries and videos.

Though we will be updating the look of this blog as we go, you can catch Olympic news right here. That will include blogging from the World Figure Skating Championships next month by LAT staff from Staples Center.

-- Debbie Goffa

Photo: Last week the 1988 Calgary Winter Olympic Games cauldron burned brightly at Canada Olympic Park,  marking the one-year countdown to the Vancouver 2010 Winter Olympics. Credit: Jeff McIntosh / Associated Press