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U.S.-Switzerland hockey won't be live on the West Coast

February 23, 2010 | 11:41 pm

Remember when NBC promoted its shows with the slogan "Must See TV"?

For viewers who want to watch a live telecast of Wednesday's U.S.-Switzerland Olympic quarterfinal game, the updated version of that slogan would be "Must not be on live TV."

The game, which will start at noon Pacific time, will be broadcast live only in the Eastern and Central time zones. In the Pacific time zone, it will air on tape delay at 3 p.m.

Adam Freifeld, a spokesman for NBC, said Tuesday that a live feed will be available in all time zones at www.NBCOlympics.com.

He added that the website  has a nice bonus feature for people watching online while at work.  "There is a cool 'boss' button so if they are watching at work and the boss walks in they can click the boss button and a spread sheet comes up and the audio goes away," he said via email.

Nice, but it would be nicer if the game were shown live.

Helene Elliott, in Vancouver