'It Might Get Loud' director Davis Guggenheim stands behind digital distribution
Director Davis Guggenheim tracked three generations of guitar virtuosos in his "It Might Get Loud," focusing on the philosophies behind the sounds of Jimmy Page, the Edge and Jack White. Sound in the film is paramount.
Yet when "It Might Get Loud" is released on home video, it won't be with a giant Blu-ray or HD push that advertises the latest in high fidelity. Instead, the film will be distributed digitally by Apple's iTunes store, which will sell "It Might Get Loud" exclusively from Dec. 8 through Dec. 22.
"I used to think that the quality of downloading music on iTunes was a barrier for me," Guggenheim said. "I just didn’t think it would be good enough. But in the last year, I’ve put 75 movies on my laptop … There are some movies you need to see in a theater or see on Blu-ray. I think for some fans that’s important. I think some people will need to see this on Blu-ray, but some will need to see it on a Tuesday night at 11 p.m. on iTunes. I don’t think it’s an either/or thing."
