Eminem hasn’t had any trouble generating headlines since he announced that he’d be unleashing a new album late last year. On “Relapse,” he’s taking shots at Mariah Carey and getting graphic when rapping about “Hannah Montana,” which almost guarantees that the rapper will continue to be a media obsession.
But does his pop culture outlaw act still generate album sales? First-week returns for Aftermath/Interscope’s “Relapse” indicate Eminem’s audience has diminished slightly, but it’s still a sizable one. “Relapse” sold 608,000 copies in the U.S., according to Nielsen SoundScan, giving the artist the largest debut of 2009 and best first week since AC/DC’s “Black Ice” arrived with 784,000 copies last October, according to Billboard.
Overall album sales have diminished significantly from Eminem’s height in the late ‘90s and the start of the new decade, when it was expected that an album bearing his name would top first-week sales of 1 million copies. Lil Wayneaccomplished the feat last year with his Cash Money/Universal album “Tha Carter III,” and Eminem can still generate plenty of attention, but not that kind of heat.
When last we heard from the rapper, his late 2004 effort “Encore” was able to sell 711,000 copies in just three days. The album was released off-cycle on a Friday, and in its first full week in stores it went on to sell 871,000 copies. The album’s 10-day total topped 1.5 million copies sold, a tally Eminem probably won’t reach in the coming weeks.
To date, AC/DC’s “Black Ice” (Columbia) has sold about 2 million copies. As for 2009’s other blockbuster albums, they’re still struggling to top the 1 million mark. U2’s “No Line on the Horizon” (Interscope) opened strong, tallying 484,000 copies in its first week, and is getting closer to the seven-figure mark, having sold 902,000 copies to date.
Kelly Clarkson’s “All I Ever Wanted” (RCA) won rave reviews and debuted with 255,000 copies sold but has petered out at around 581,000 copies. Disney’s soundtrack to “Hannah Montana: The Movie” opened lower, with 139,000 copies sold in its first week, but has since taken off, and now stands at 952,000 and should top 1 million sold in the next two weeks.
Last week’s topper, Green Day’s Reprise set “21st Century Breakdown,” brought in 166,000 copies in its first full week in stores. It sold 215,000 copies in a shortened sales week, having been released on a Friday, and stands with a 10-day total of 381,000 copies sold.
Aside from Eminem, the other big sales news this week comes from “American Idol.” In the battle between Adam Lambert and Kris Allen fans, both sects can claim a victory of sorts this week.