Tinie Tempah’s strategy for making his U.S. debut match the success he found back home in England?
“To constantly be in people’s faces,” the 22-year-old rapper jokes.
Born Patrick Okogwu to Nigerian immigrants, the South London-bred MC –- like the long list of recent Brit imports before him –- is looking to break here.
His blend of hip-hop, dubstep and grime made his debut, “Disc-Overy,” a platinum hit in the U.K.
The disc racked up a handful of top five songs on the U.K. singles Chart and yielded two BRIT awards. A revamped version of the disc was released in U.S. stores on Tuesday with new tracks, including a collaboration with Wiz Khalifa.
Pop & Hiss was there when he made his U.S. debut to an intimate crowd of more than 100 fans and industry heads at Hollywood’s Cinespace in February and for his Coachella introduction, where after getting a late start he swept through an abbreviated set of hits from the disc, including “Pass Out,” “Written in the Stars” and “Miami 2 Ibiza," a collab with Swedish House Mafia.
Ahead of the album's American release, Tinie phoned into Pop & Hiss for a quick chat.
“Disc-overy” did rather well in the U.K., but it’s also been out for quite some time. Did that worry you when it came to releasing it here?
The album has added tracks, so it feels like a new, fresh album. I feel like that was very important. Obviously, the power of the Internet, you’re able to access anything. People knew a lot about the album. However, it came out in October in London so they can go on YouTube and listen to it. It was very important to add some more chapters to the album. [The track with Wiz Khalifa is one of three new ones on the album].