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Spotify's new apps help the quest for love

May 10, 2012 |  2:22 pm

Tastebuds

A week after Spotify released its long-awaited iPad application, the popular online music streaming service is helping its millions of users look for love with two new apps.

Tastebuds and Fellody, which were released Thursday, plug into users’ musical tastes and provide matches based on their personalized playlists –- those who find it a deal breaker if a potential mate hates Kanye West or Katy Perry can find out online instead of during an awkward first date.

Tastebuds matches users with a potential partner based on the artists they have listened to the most on Spotify, and Fellody lets users drag and drop their playlists before searching for matches. Both apps allow users to filter results by gender, age and location.

“Spotify and Tastebuds both believe that music is the most effective way of connecting people,” Alex Parish, co-founder of Tastebuds, said in a statement. “In fact, we've found that you’re far more likely to get a response to a message you send on Tastebuds than any other dating site -- 43% of first messages get a reply.”

Fellody

“Traditional dating sites force you to complete reams of forms and personality questionnaires, wasting your time when all you want to do is start meeting new people. The Tastebuds Spotify app is a game changer -- you’re instantly shown people you have things in common with and can share music with them in real-time, without ever having to leave Spotify," Parish said.

Though Tastebuds is visually more user-friendly than Fellody, being able to drag and drop specific playlists as opposed to having your entire music library scanned sets the two apart. Tastebuds once reported that Nirvana fans were more likely to jump in the sack on the first date than fans of Coldplay, and that Canadian rockers Nickelback were the No. 1 music turnoff. Thankfully, the app allows users to delete offending artists from their profiles after they have been scanned.

Fellody analyzes users' tastes and provides a more detailed list of matches, showing the percentage of overlaps in their music interests. Members can also see all the artists they have in common, and can find out what other kinds of tunes a match is listening to, providing some musical discovery alongside a potential partner.

“Your taste in music is one of the most common topics of conversation when meeting someone, whether they are a date or just a new friend, and it’s hugely important to have compatible tastes,” Sten Garmark, director of platform at Spotify, said in a statement.

ALSO:

Karmin drops covers, finds success with album 'Hello'

Spotify for iPad arrives, aims to become 'the OS of music'

Beastie Boys' sampling in 'Paul's Boutique' again in spotlight

-- Gerrick D. Kennedy

twitter.com/gerrickkennedy

Photos: Screenshots of Tastebuds (top) and Fellody (bottom) show how the new Spotify apps match users based on their musical tastes. Credit: Gerrick D. Kennedy / Los Angeles Times

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