Songkick has its fans. Can it win over artists next?
Songkick has already made inroads with music fans. The site and mobile app combs through concert data to clue in fans when a favorite act is coming to town and currently boasts about 6 million monthly users. Now, with its content plugged into Facebook, YouTube and beyond, Songkick is reaching out to the artist community.
On Wednesday, the London-based company unveiled Tourbox, a back-end widget that allows artists and their teams to simultaneously update tour information across of multitude of direct-to-fan platforms, be it Spotify, Facebook or YouTube.
The new feature hits the ground running, as Tourbox was developed with input from Chicago's The Windish Agency, a powerhouse independent booking firm. Most of the Windish Agency's approximately 550 acts, including M83 and Cloud Nothings, will now see their data pushed through Tourbox. Regardless of which platform an artist uses, Songkick is intergrated into the Windish site, allowing for any updates from the firm's acts to instantly enter the Songkick system.
Songkick recently received a hearty vote of confidence from Sequoia Capital, which invested $10 million in the company. Much of Songkick's data come from ticketing companies and promoters, and Tourbox allows artists to have greater control over tour information being spread across social networks. Such a feature could make life on the road a little easier for an independent or budding act, as, for instance, Tourbox can instantly dispense information on any canceled or rescheduled dates.
"Through Songkick’s extensive network of partners and their new tools, the lives of our artists are greatly simplified, and their shows get incredible promotion on the channels where people listen to music and discover concerts," said Windish Agency founder Tom Windish in a statement. "We see this as just a start to our work with Songkick."
Those who use Songkick end up attending twice as many concerts a year after downloading the app as they did before, according to the company.
-- Todd Martens
Photo: Songkick co-founders Pete Smith, Michelle You and Ian Hogarth. Credit: Songkick.