Coachella's multiple 2013 weekends expected to be unveiled Monday
Coachella Valley Music and Arts Festival promoters Goldenvoice/AEG Live have said repeatedly that they could have sold out a third weekend. In fact, "we probably could have added two more Coachella weekends," Randy Phillips, president of AEG Live, earlier told The Times. Could a full month of Coachellas be in the cards for 2013? Unlikely, but Goldenvoice on Monday is expected to provide some clarity on its 2013 plans.
The promoter on Friday posted one of its now-customarily cryptic pre-announcement announcements. There was little information released, and Friday's Twitter/Facebook bulletin essentially amounts to a press release hyping a press release, but the local promotor promised news at 10 a.m. Monday. It's expected that Goldenvoice will announce the dates for the 2013 event, which has already been booked, confirmed and green-lighted with the desert city of Indio.
Coachella in 2012 cloned itself into twin festivals, with identical lineups, spread over consecutive three-day weekends. It's widely believed that Goldenvoice will stay the course for 2013, as more than one manager or agent for a 2012 Coachella performing artist has said all indications are that the festival will return as a two-weekend event.
Of course, many were taken by surprise at Goldenvoice's announcement last May, so something more unexpected -- a whole other festival somewhere else, perhaps? -- shouldn't be completely ruled out. The experiment to copy and double Coachella has been widely viewed as a success. The event largely sold out before a full lineup was revealed and artists walked away with double the cash.
Coachella in 2012 drew about 80,000 paying customers per weekend. When passes went on sale last summer, they were priced at $269 (plus service fees), and the non-pre-sale wristbands were priced at $285 (plus service fees). Goldenvoice unveiled its 2012 dates for Coachella last year on May 31.
-- Todd Martens
Image: The afternoon of weekend one at the Coachella Valley Music and Arts Festival in 2012. Credit: Arkasha Stevenson / Los Angeles Times