Facebook changes band pages to Timeline format March 30
That's the day Facebook will flip the layout switch on all of its "Pages" -- the identities created for all non-person entities -- to its Timeline format. This will de-emphasize the scrolling "wall" of posts and status updates in favor of the more graphic-intensive and topically organized new layout.
For musicians, it presents a significant change that might not be so welcome. Timeline prohibits a band from using popular third-party apps like BandPage, FanBridge, ReverbNation as their landing page.
Many acts used those features, as they allowed a curious fan's first encounter with a band's page to be a posted video, an email sign-up list, streaming tracks or other features. Those apps, while still available, will now be accessible only via a secondary tab.
The wide range of second-party apps did lend a certain scattershot MySpace-ness to the layout of Facebook's music sites, and the new format is a step toward uniformity and away from a band's ability to choose how to present itself.
Timeline does offer some useful features, like the ability to have a post top your Timeline for a week. Whether the switch is a step toward a more enjoyable experience for users, or a blow to a band's control over its Facebook presence, is to be determined. But for now, if you're a band and still attached to your Wall, start saying your final valedictions.
-- August Brown
Photo: Facebook founder Mark Zuckerberg at the headquarters in Palo Alto. Credit: Paul Sakuma / Associated Press