Sean 'Diddy' Combs to launch music-themed cable network?
Sean “Diddy” Combs has had his hands in music, film, reality TV, fragrances, clothing, restaurants, liquor and headphones. Now, the multi-hyphenate rapper-entrepreneur is looking to further expand his brand (and his wallet) by launching a music-themed cable network, according to a report in Broadcasting & Cable.
Combs is hoping to roll out the music-themed network, Revolt, on December 12, 2012.
In April, the cable provider announced that it would solicit proposals for "independent channels" as a commitment to the Federal Communications Commission to help launch minority-owned networks. It plans to launch 10 over the next eight years, with four being majority African American-owned, two being majority Hispanic-owned and two being operated by American Latino programmers.
But what would a Diddy-backed network look like?
No stranger to TV, he's previously launched a handful of branded series for MTV, including three successful incarnations of “Making the Band,” a spinoff, “Making His Band,” and “P. Diddy's Starmaker.” (The latter two lasted only a single season each.) He also looked for an assistant in an “Apprentice”-style reality competition for VH1 called “I Want to Work for Diddy."
He’s also guest-starred on shows such as “Entourage,” “CSI: Miami” and “Hawaii Five-0"; led the cast of a television adaptation of “A Raisin in the Sun”; and played a memorable role in the Russell Brand comedy "Get Him to the Greek."
A Combs representative said the rapper had no comment on the deal.
-- Gerrick D. Kennedy
Photo: Sean P. "Diddy" Combs in a 2008 file photo. Credit: Sean Gallup / Getty Images.