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Pandora free concert series to debut with Dawes in Portland, Ore.

December 9, 2011 | 10:57 am

Dawes

Pandora is launching a series of free concerts for their listeners, the personalized radio service announced Thursday.

The first free show is set for Dec. 13 in Portland, Ore., and Pandora tapped emerging L.A. rock outfit Dawes for the gig.

Invitations for the series were issued based on each listener's specified musical preferences judging off the stations they created on Pandora or the songs they've given a thumbs up.

Portland was chosen as the city for the show after data recorded by Pandora's Music Genome Project showed listeners in that region were 25% more likely to like a Dawes song and 30% more likely to create a station from the band than listeners in any other U.S. city. The Music Genome Project is what powers the personalization of Pandora radio.

"Connecting artists and their fans is a central part of our mission at Pandora and we bring some very unique capabilities to that task,” Tim Westergren, Pandora's founder and chief strategy officer, said in a statement. “Our data shows that Dawes has a sizable potential audience in Portland and we're excited to help bring them together."

Concerts in different cities across the country are expected to be announced next year. Fans who didn't get an online invite to the show, set for Portland's Mississippi Studios, can still score tickets — a limited number will be distributed at the door on the day of the show.

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— Gerrick D. Kennedy

Twitter.com/GerrickKennedy

Photo: Dawes. Credit: Kevin Hayes

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