Dhanush conquers Bollywood, then YouTube
Tamil film star Dhanush became a trending topic on Twitter, Facebook and YouTube after an audio clip for his song “Why this Kolaveri Di” leaked a couple of weeks before its official release in November. The song, recorded in Tanglish (a mix of English and Tamil), was originally slated to be one of many tracks in his upcoming film "3," but since it took on a life of its own, Sony Music India put a crude video to the track and it's garnered more than 23 million views worldwide. The track now serves as the lead single on the soundtrack as well.
The 28-year-old, born Venkatesh Prabhu Kasthuri Raja, is a well-known actor in India who only began experimenting with singing his own songs this year. It's unusual, because most Bollywood film actors lip-sync to vocal tracks recorded by professional singers (it's referred to as "playback" singing).
Dhanush’s single -- which he reportedly made up in 20 minutes -- has even gotten play from a few dozen radio stations, likely due to the aggressive promotional push from Sony Music India.
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— Gerrick D. Kennedy
Photo: Dhanush. Credit: Courtesy of Sony Music India