Rihanna streams 'Talk That Talk' on Facebook
Rihanna's first single from "Talk That Talk," "We Found Love," is currently No. 1 on Billboard's Hot 100. The album itself won't be available until Nov. 21, but fans can stream the full thing on the singer's Facebook page right now.
It's the final stage of a complex marketing plan called Unlocked that has used Rihanna's Facebook page as the hub for a series of missions given to her fans, as reported by the tech blog Mashable. When the missions were completed, fans were given new bits from Rihanna's album -- the release date, the album cover, etc. Being able to hear the full album is the campaign's conclusion.
It's been a great success for Rihanna's social media profile -- she's collected more than 1 million new followers on her Twitter account and more than 700,000 new Facebook fans since the campaign began in September.
The new album comes just one year after the release of her last album, "Loud," which was a commercial and critical success, with three No. 1 singles: "Only Girl (In the World)," "What's My Name" and "S&M."
-- Patrick Kevin Day
Photo: Rihanna on the cover of her new album, "Talk That Talk." Credit: Island Def Jam Music Group