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YouTube novelties, they grow up fast: Rebecca Black returns with 'My Moment'

July 19, 2011 |  4:43 pm

Screen shot 2011-07-19 at 11.13.37 AM

Rebecca Black’s new single, “My Moment,” which she released Monday, might not be as catchy as her YouTube hit "Friday" (which could be a good or bad thing), but the midtempo song shows the aspiring pop diva aiming to make herself credible in the landscape of teen pop. The question is, will it work?

“This is my moment, my moment / It’s my time, flying high, feels like my moment, my moment,” she sings. “I’ve waited for so long, but not everybody knows this is my moment, my moment.” OK, so it's  nearly as repetitive as "Friday." 

From the song's opening refrain, Black seems to be distancing herself from her status as YouTube curiousity. "Weren't you the one who said that I would be nothing?" Black sings, her voice given a light digital touchup. The video shows Black enjoying some of the trappings of fame, and insisting time and time again that she is no novelty. It's teen pop at its most self-aware and crafy.  

So does she hook you with "My Moment," or do you miss the Black of "Friday," who was only concerned about the days of the week?


Rebecca Black's 'Friday': There are a million good reasons you can't get it out of your head

Patrice Wilson of Ark Music Factory: 'Friday' is on his mind

Rebecca Black, teen singer, says she cried when her hit song was deemed 'Worst Song Ever'

-- Gerrick D. Kennedy

Photo: Screenshot from "My Moment"