T-Pain abandons Auto-Tune for patented ‘T-Pain Effect’
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Jay-Z said Auto-Tune was dead on his 2009 single ‘DOA (Death of Auto-Tune).’ That didn’t stop T-Pain, an artist who has had much success with the voice manipulation software, from introducing a mobile application that mimicked the Auto-Tune effect that same year. Yet Thursday the hip-hop singer proclaimed that he’s ditching the software that’s been prominently featured on his hit songs.
‘I’m done with Auto-Tune,” he said in a statement. ‘I vow right here, right now, to never use Auto-Tune again.”
But don’t go thinking T-Pain is about to show the world some stripped-down vocals. He has his own voice-altering software in the works, dubbed the T-Pain Effect. How the T-Pain Effect will differ from the T-Pain-via-Auto-Tune-effect remains unknown, but the rapper believes his technology is’bigger and better.’
He isn’t going it alone, either. The performer partnered with audio technology company iZotope to develop the product that he hopes will “evolve his sound.”
No word on whether his latest single, ‘Best Love Song,’ features the technology or if he is still dependent on Auto-Tune for the Chris Brown-assisted track. His uber-successful I Am T-Pain iPhone app, which allows users to manipulate their voice in an Auto-Tune-esque fashion, has been reported to move more than 2.5 million downloads to date.
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-- Gerrick D. Kennedy
Photo: T-Pain performs at the 2011 Wango Tango concert in Los Angeles May 14, 2011. Credit: Mario Anzuoni / Reuters