MTV Video Music Awards return to Los Angeles for second year in a row
The MTV Video Music Awards are set to stay put in Los Angeles.
MTV’s annual video fete, now in its 28th year, is returning to L.A. for a second year in a row, and even headed back to the Nokia Theatre at L.A. LIVE.
“We are thrilled to return to Los Angeles, where the energy of the city will be instrumental in powering the creative and spirit of the 28th annual VMAs,” Stephen Friedman, president of MTV, said in a statement. “The city is the perfect backdrop to capture and create all the musical moments, mayhem and magic that make the VMAs such a notorious celebration.”
The 2010 VMA Awards telecast on MTV drew the show's best ratings in eight years.
An average of 11.4 million viewers tuned in, a 27% increase from the 2009 telecast held at the ceremony’s second home, Radio City Music Hall in New York. It was the ceremony's most-watched telecast since 2002, according to the Nielsen Co.
Famous for the antics that happen outside of doling out awards -- Kanye versus Taylor Swift, Britney’s best and worst televised performances, Lady Gaga head to toe in meat -- the show is never short of surprises.
The 28th annual VMAs air Aug. 28 at 9 p.m. (ET/PT).
-- Gerrick D. Kennedy
Photo: Kanye West takes the microphone from Taylor Swift as she accepts the Best Female Video award during the MTV Video Music Awards in New York in 2009. Credit: Jason DeCrow / Associated Press