Dr. Dre signs deal with Chrysler to develop automobile sound systems; 'Detox' remains without release date
Nothing says "luxury hip-hop" quite like a Chrysler 300 Sedan. At least that's what Dr. Dre and one of America's most venerable automobile companies are hoping following the announcement that the man who brought you "The Chronic" will be the new face of the firm.
Unveiled this week during the 2011 New York Auto Show, the agreement finds the legendary producer pairing with fellow rapper, spokesperson and Aftermath Entertainment honcho Eminem to help shill for the iconic brand. According to reports, the commercials will begin in May and will revolve around Dre's dedication to his music and line of headphones, Beats by Dre.
Additionally, the audio technology behind the aforementioned headphones will be implemented in the 300 vehicle model. Reportedly developed by both Dre and Interscope Records President Jimmy Iovine (and presumably a fleet of highly skilled engineers), the automobiles will feature a 10-speaker system that Iovine claims "will set the bar for the way music should be heard in cars."
“Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended,” said Oliver Francois, the president and CEO of Chrysler Brand, in a prepared statement.
Slated for a fall release, the pimped-out autos follow closely on the heels of Eminem's recent success hawking for the Michigan-based firm. Earlier this month, the firm reported that month-to-month sales of the company's 200 model sedan increased 191% in the wake of Eminem's Super Bowl commercials and endorsement.
Of course, Dre's deal isn't the first union between rappers and the world of audio. Most notably, the Doctor's own half-brother Warren G once endorsed a line of JVC subwoofers. As for Dre, whose "Detox" currently remains without a release date, his Chrysler pact is merely the latest in a string of corporate sponsorship deals including Dr Pepper and Hewlett-Packard.
At the moment, the album's purported first two singles "Kush" and "I Need a Doctor" both rank in the Top 20 of Power 106's playlist. Ostensibly, the third single, "I Need a Mont Blanc to sign this Lucrative Pitch Contract," will be rolled out soon.
-- Jeff Weiss
Photo: Dr. Dre. Credit: Kirk McKoy / Los Angeles Times