Far East Movement premieres new video for 'If I Was You (OMG)' with Snoop Dogg
For all the international intentions and multi-cultural appeal of Far East Movement, they've repped L.A. harder than any pop stars in recent memory. Based in downtown and advocating a "freewired" lifestyle of interconnectivity and the virtues of food trucks followable on Twitter, the quartet have put on for their city at every opportunity.
Hence, their latest video, "If I Was You (OMG)," filmed at downtown's La Cita bar and with a major assist from rap godfather Snoop Dogg. Though using the acronym "OMG" usually incites eye-rolling, FEM display the sort of affability that has landed them two consecutive Top 10 singles (including the No. 1 "Like a G6").
They're after little more than crafting a breezy summertime pop song tailored for the KIIS-FM demographic -- those who order Grey Goose bottle service and those that dream of being able to afford it. Thus far, it has the makings of a hit with nearly 60,000 views in just 24 hours. Plus, it's difficult to dislike a video featuring lucha libre and Snoop Dogg.
The cameo from the latter shows once again how far he's come since the days of gin and juice. He's the rare rapper capable of wearing a suit and tie and appearing on a chromatic pop track and then flipping the script to kick raw gangsta raps. So it goes when you're the man who made "Nuthin' but a 'G' Thang" (with Dr. Dre) and "Drop it like it's Hot."
Expect to hear this ad infinitum throughout the Vine Street vortex this summer. Just don't trust anyone who casually uses the phrase "OMG" in conversation. Brevity be damned.
-- Jeff Weiss