L.A. Unheard: The World Record powers (and pops) toward sophomore set

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Editor’s note: Every week, our colleagues at Brand X’s L.A. Unheard column unearth one of L.A.’s best undiscovered acts.

The band: The World Record, a power-pop act led by Andy Creighton.

The sound: The title of the group’s little-known debut, ‘Guitars Forever,’ is pretty self-explanatory: The band offers the instant-favorite choruses and bouncing rock rhythms favored by acts ranging from Big Star to Fountains of Wayne, with a hearty helping of sincere lyricism.

The details: Creighton says the band is ‘about half-done with mixing’ 28 new songs, which will likely arrive as two separate albums. He’ll join World Record bandmates Ross Flournoy and Brian Whelan at the Satellite on Feb. 12 for a performance by brother band Apex Manor.

The rest: Download a track from the group and read more over on Brand X.

-- David Greenwald