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The Sunset Strip Music Festival renovates one of L.A.'s classic rock addresses

August 25, 2010 |  4:38 pm

Billy400 A big swath of eastside music fans will trawl the 10 east to Indio for a show more often than they'll venture past Vermont Avenue to the west for one. But this weekend's Sunset Strip Music Festival, the third installment of the fest and the second to feature a blocked-off Sunset Boulevard, is banking on the idea that there exists a huge community of fervent and distinctly Westside L.A. music fans, with their own distinct glam-infused rock, rap and electro ethic.

"I meet more people moving to West Hollywood for the music scene than ever," said Nic Adler, the owner of the Roxy. " You see scenes on the eastside and in Venice, and now I look at the opportunities here and see a great place to find yourself in L.A.'s music culture."

With headlining sets from Smashing Pumpkins, Common, Semi Precious Weapons and Kid Cudi, it's not meant for kids who devolve into spasms after spotting Dean from No Age at Chango. But it might also be codifying one of rock's most legendary stretches of blacktop as the backbone of a busy Westside music scene again. Read the whole preview feature here.

-- August Brown

Photo by Lyle A. Waisman / Getty Images


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