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Ludo Lefebvre + She & Him = Win

July 21, 2010 |  8:00 am

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The timelessly vintage indie-pop of She & Him will join a bill that already includes such A-list chefs as Ludo LefebvreSuzanne Goin and Mark Peel, among many others, performing a headlining set Sept. 5 at the Los Angeles Times' Celebration of Food & Wine. The musical pairing of Zooey Deschanel and M. Ward, who recently played the Hollywood Bowl with the Swell Season and the Bird & the Bee, are said to be playing a full set at the all-day Labor Day weekend affair.

The event, hosted by our co-workers at the Los Angeles Times Media Group, will run from 12 p.m. to 8 p.m. on the Paramount Pictures Studio lot. General admission tickets start at $55, and there is a VIP option for $125.Times food editor Russ Parsons will lead discussions with culinary experts and chefs, and there will be cooking and mixologist demonstrations. 

There's even good news for those with more discerning palates: A press release touts the presence of craft beer, although breweries are not yet listed. If there's a downside to a date with food nerds and She & Him  -- beyond worrying about one's budget, of course -- it means some of us on Team Pop & Hiss will probably be spending a Sunday with our co-workers. 

This isn't the first time She & Him has catered to the epicurean crowd. In March, the act appeared at a party hosted by Rachael Ray at the South by Southwest industry conference in Austin, Tex. She & Him has been touring in support of its recently released "Volume 2," which saw the act gradually and subtly adding more symphonic and harmonic flourishes to its wistful Southern California pop

The polite food-focused studio backdrop should suit She & Him well. Even when the band turns it up, such as when it tackles Chuck Berry's "Roll Over Beethoven" or Ward's own "Magic Trick," it's still an elegant sound that seems fit for smiling bluebirds and a skip down Disneyland's Main Street. She & Him is winding down its promotion of "Volume 2," and as of now its only other California date is Oct. 17 as part of San Francisco's Treasure Island festival.

As noted 'round these parts before, the indie and foodie set have been on somewhat of a collision course the past few years. The upcoming multi-day Outside Lands festival in San Francisco, featuring the Strokes, Kings of Leon and Cat Power, among others, puts food & wine on equal footing as music, but that also may just illustrate a razor sharp understanding of S.F. priorities on the part of promoters.  

Yet there's more to the indie/food pairing. The IFC's "Dinner With the Band" showcases the culinary smarts of the likes of Les Savy Fav, Kid Sister and Yacht, among others, and Lollapalooza tapped Chicago chef Graham Elliot Bowles to curate the festival's food options. 

Updates and tickets to our company's food + wine extravaganza can be had here.

-- Todd Martens

Related:

Live review: The Swell Season, She & Him and the Bird & the Bee at the Hollywood Bowl

She & Him's M. Ward and Zooey Deschanel pick their musical love letters to Californ

She & Him's trip down memory lane at the El Rey

Photo: M. Ward and Zooey Deschanel at Coachella 2010. Credit: Getty Images


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