Pop & Hiss

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Coachella 2010: La Roux is more popular than you are

April 16, 2010 | 11:57 pm


Somewhere, somehow, someone had underestimated the popularity of La Roux. The British redhead with the 1980s synth sound drew an outrageously large crowd to her Friday night set in the Gobi tent.

The crowd was so deep and so thickly gathered that I could barely make out the pop singer's visage through the yards of distance between myself and the stage. And let it be known: I'm no slouch when it comes to making my way through concert crowds.

The distance between me and the stage was hugely disappointing -- at first. If there ever was an album that I have been in love with, it is La Roux's latest effort. Fellow Pop & Hiss blogger August Brown gave it to me last summer and it has been just about the only album I have listened to at work since then.

There is something about the synthetic quality of La Roux's brand of electro-pop that strikes a deep and human chord in me -- and from the looks of the crowd on Friday night -- many others.

Standing amidst the masses of fellow fans, hearing the music without seeing the face of it (literally), I suddenly felt small and happily insignificant, which is exactly the kind of relief that only a massive festival such as Coachella can bring.

When La Roux concluded her last song, a triumphant rendition of the I-will-survive-esque anthem "Bullet Proof," the boy in front of me looked at his friend and said, "Good call, man."

A hearty fist bump was then administered. Good call, indeed.

-- Jessica Gelt

Photo: La Roux performs in the Gobi tent on Friday. Credit: Jay L. Clendenin / Los Angeles Times