Pop & Hiss

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Don't let anyone say the Grammys don't have an impact

February 4, 2010 |  1:04 pm


As a promotional showcase, the Grammy Awards remain a force. Early results from Nielsen SoundScan show that artists who performed on the CBS telecast are experiencing a relatively major sales boost. With just a couple days of sales tracking, artists are such as Beyoncé and Pink are doubling their sales from last week.

The Black Eyed Peas, Taylor Swift and the Zac Brown Band are also significantly up. Granted, these are artists who don't necessarily need any sales help -- we're talking artists who are all already in the seven-figure range -- but the Grammys still, apparently, have power.

Now imagine if they used their forces for good, showcasing nominated artists such as Phoenix and the Yeah Yeah Yeahs, rather than presenting us with the nightmare of what Green Day melded with a full Broadway cast and an orchestra would sound like. 

Yet looking ahead, the Black Eyed Peas are on track for a stellar week with the Interscope set "The E.N.D.": Over four days last week (Monday through Thursday), the album sold 18,000 copies. In just two days this week (Tuesday and Wednesday), the set scanned 26,000 copies.

Swift's Big Machine effort "Fearless" is also up in the same period, tallying 16,000 this week versus 13,000 for the four-day span last week.

Beyoncé's "I Am ... Sasha Fierce" (Columbia) is up to 10,000 from 5,000; Zac Brown Band's Atlantic effort "The Foundation" has a light boost, selling 12,000 in a two-day span this week versus 8,000 heading into last weekend; and Pink's "Funhouse" is on track for a solid week as well. She sold just 3,000 during the week last week, and sold 7,000 in two days this week.

-- Todd Martens

Photo: Pink. Credit: Robert Gauthier / Los Angeles Times