Arcade Fire and the NFL team for charity [UPDATED]
If a Super Bowl halftime show featuring two original members of The Who doesn't strike your fancy, there will be plenty of music targeted to a non-boomer audience throughout Sunday's game. For instance, indie rockers the Arcade Fire, a band long considered averse to licensing, have granted the NFL permission to broadcast "Wake Up" throughout the big game, which will air this year on CBS.
All proceeds from the licensing will go to benefit Stand with Haiti relief efforts. Arcade Fire has generally avoided licensing to commercials, although the band's work has been used to promote films. Some may remember that in 2008, the Arcade Fire's "No Cars Go" appeared in a Fox promo to hype the Super Bowl, although it was widely reported that the band was unaware of the usage ahead of time.
-- Todd Martens
UPDATED: In a rather boneheaded typo, Pop & Hiss originally noted that "No Cars Go" would be heard during the 2010 Super Bowl. It is "Wake Up."