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Everything in Los Angeles, including records, will now be sold from trucks

Truck600

If L.A.'s cornucopia of Korean tacos, scantily clad burger slingers and Indian dosas hasn't sated your lust to make impulse purchases from an idling truck, behold the collision of two of 2009's cultural memes -- roadside commerce and fire-sale album prices. Next week, Universal Music will gas up its 5 Buck Music Truck to proffer new and catalog releases at 12 spots around town. Janet Jackson, Morrissey, U2 and Nirvana are among those that will get the treatment. The full list of dates, locations and artists is below.

Though the tactic of limiting the selection to one album per stop is questionable (will you drive to the Americana in Glendale just to purchase Diana Krall's new album from a truck?), this is actually kind of an ingenious small-stakes end-run around the demise of the record store. If this thing could pull up outside the Hollywood Bowl or the Palladium after a big set from one of Universal's artists, I suspect the rock lust in the air might make for a profitable night at little expense (no ovens, for starters!). Temporary record stores aren't as helpful as full-time ones, but it's good for a bit of buzz and a few sales (with all of these proceeds going to City of Hope) with practically no overhead. It won't save the business, but if L.A. will support a roving dessert tricycle, this idea can't hurt.

-- August Brown

Photo: The line outside the Kogi truck, by Barbara Davidson / Los Angeles Times

Saturday
Noon to 3 p.m. – Pan Pacific Park (7600 Beverly Blvd.) and the Grove
Featured album: Bob Marley, "B Is for Bob"

5 to 7 p.m. – Nokia Theatre at L.A. LIVE (West 11th Street and South Figueroa Street)
Featured album: Jackson 5, "I Want You Back! Unreleased Masters"

Sunday

9 to 11 a.m. – Hollywood Farmers Market (Sunset Boulevard and Ivar Avenue)
Featured album: John Fogerty, "The Blue Ridge Rangers Rides Again"

Noon to 2 p.m. – Third  Street Promenade (4th Street and Santa Monica Boulevard)
Featured album: Janet Jackson, "Number Ones"

Monday
Noon to 2 p.m. – Pershing Square (West 5th and South Olive Streets)
Featured album: Morrissey, "Swords & Maladjusted"

3 to 5 p.m. – USC (Jefferson Boulevard and Hoover Street)
Featured album: Nirvana, "Live at Reading"

Dec. 15
Noon to 2 p.m. – Glendale Americana (South  Brand Boulevard and East Harvard Street)
Featured album: Diana Krall, "Quiet Nights"

3 to 5 p.m. – Old Town Pasadena (West Colorado Boulevard and Hermosa Avenue)
Featured album: U2, "The Unforgettable Fire"

Dec. 16
1 to 3 p.m. – Hollywood & Highland
Featured album: Katharine McPhee, single “Had It All” and poster from her upcoming album, "Unbroken"

5 to 7 p.m. – Griffith Park DWP Lights Display (L.A. Zoo parking lot)
Featured album: Rolling Stones, "Remasters"

Dec. 17
Noon to 2 p.m. – CAA Century City Buildings (South Avenue of the Stars and Galaxy Way)
Featured album: The Carpenters, "40/40"

3 to 5 p.m. – City of Hope (1055 Wilshire Blvd.)
Featured album: Yusuf (a.k.a. Cat Stevens), "Roadsinger"

 
Comments () | Archives (5)

Hey, that's a great idea! Now if they could just combine the Kogi truck with the Universal Music truck and bring along the scantily-clad burger slingers they'd really be onto something special.

When they starting selling Thelonious Monk, Lara St. John, Johnny Cash or any good blues band this way, I'll care.

is this to make up for the fact that the record labels didnt jump on the digital music distribution train until waaaay too late?

Leave it to the irrelevant big 4 to spin this as a brilliant idea they had.

Toronto, for example, has had these type of trucks selling CDs for half a decade at least.

-G.

I can see this is a last ditch effort to get music to fans that have had to pay way too much for too long. The wind of change hits Universal every year and this is no differrent. Alot of heads rolled this year and more will in the coming months so maybe the exec that thought I would get my ass up to go down to the bowl to buy Janet Jacksons greatest hits, doesnt know anything about what I want to buy. On side note maybe there will be reality show about this.


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