Weezer celebrates the art of cuddling

Weezer may be cozying up to rapper Lil Wayne and singing songs such as "I'm Your Daddy" on its new album, "Raditude," but the band hasn't completely abandoned its persona as rock 'n' roll's lovable geeks.

With the release today of the band's new album, the act followed through on its promise (threat?) to release a Weezer-branded Snuggie -- a blanket with sleeves for those who don't watch a lot of late-night TV.

The promotional item is available for purchase on the Weezer website for $30, and the "Snuggie bundles" come complete with the Weezer CD. The band also recorded a fake TV ad for the product (watch it after the jump), and a news release described the blanket as "made of lightweight, soft fleece that keeps people of all ages warm indoors and out, with large, roomy sleeves allowing for free movement."

The Weezer-branded Snuggie is made in conjunction with Allstar Products Group, which also sells the blankets without the Weezer name. Weezer frontman Rivers Cuomo described the product as a "Wuggie" in an interview with Rolling Stone, and has donned the kitschy product on stage. There's also a $50 zebra-printed "Snuggie Safari" package that includes a deluxe edition of "Raditude," complete with four extra tracks.

Read the Pop & Hiss review of Weezer's "Raditude." Watch the Weezer informercial:

-- Todd Martens

Photo credit: Weezer / YouTube

Comments

[Patrick]

I've already ordered mine! When will the Rivers Chia head be released?

[Keaton Branch]

What's with all these bands and their promotion through winter gear? KISS did the same thing at Wal-Mart a few weeks ago. Anywho, if you're interested in reading a review of Raditude, check out the one I just tossed up on AudioADD.net! I'd love to hear what you think!

[Amish Thakrar]

It's really cool that Weezer is looking for new ways to market themselves virally. Awesome product just one big problem it's already backordered and won't be delivering for 1-4 weeks. Bummer.