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Rose Bowl: U2 attendance will be venue's largest ever for a concert

The Bruins got nothing on Bono.

When U2 hits the Southland with an Oct. 25 date at the Rose Bowl, it will be the venue's largest ever attendance for a concert, with 96,000 fans expected to descend upon Pasadena. It will be the band's second-to-last North American date on the 2009 leg of its 360 Tour, a trek that Billboard projects will bring in $112 million.

The aforementioned is probably old news for those with tickets, as the Rose Bowl is aggressively encouraging concertgoers to secure parking arrangements in advance. While the venue is typically able to accommodate more than 20,000 spaces (22,380, to be exact), parking -- available at $25 per car, plus a $5 online service fee -- will sell out.

The Rose Bowl suggests fans arrive early and partake in its "Picnic in the Park" festivities, which will include live entertainment and all of the day's NFL action on various televisions, or to seek out shuttle information. U2 will bring in slightly more fans than January's annual Rose Bowl game, in which attendance tops off at a little more than 95,000 people.

U2's 360 Tour is in support of its recent release, "No Line on the Horizon." The album this week sits at No. 69 on the pop chart, and recently entered Taylor Swift territory, having just passed the 1 million sales mark, according to Nielsen SoundScan.

The 360 Tour, in which U2 performs in the center of the arena inside a giant claw-like alien structure, costs about $750,000 per day, whether or not there's a show, manager Paul McGuinness recently told Billboard. The tour already has grossed $187 million on its European leg, and is expected to break even sometime by the end of this year, McGuiness was quoted as saying in Billboard.

Above, watch U2 transform its single "I'll Go Crazy if I Don't Go Crazy Tonight" in concert, turning the maudlin album version into an electronic-laced, bongo-enhanced celebration.

-- Todd Martens

Comments () | Archives (6)

If the Rose Bowl is expecting so many people, why don't they do what the Hollywood Bowl does and provide "shuttles" all over the City? It's going to be a nightmare getting into and out of Pasadena that weekend. I called a couple of weeks ago to secure a hotel room for the night of the concert and EVERYTHING IS SOLD OUT! Westin - SOLD OUT; Sheraton - SOLD OUT; Hilton - SOLD OUT! This is going to be a huge test for the City of Pasadena. I've bought shuttle tickets for leaving out of PCC and I'm hoping everyting runs smoothly.

An article mentioning the breaking of a record should mention who the previous record-holder is.

I have a very hard time believing that this tour has yet to break even.

The record is hold by Paris with 2 Shows

July 11-12, 2009
Paris, France
Stade De France
GROSS: $20,902,760 (RECORD)
Average Ticket Price: $112.05
Attendance /2 = 93,272 People by Date

Thanks Reader G,

Noted above was the 95,000 figure, which the Rose Bowl has packed in for sporting events such as the annual Rose Bowl college football game. Typically, the Rose Bowl tops off concert attendance at 65,000 people. For sporting events, they'll bring in upwards of 90,000, and U2 will be the largest crowd since the 1994 World Cup Final, according to reps for the venue.

Unlike other concert events, the U2 stage enables all seats to be utilized, which is rare, and also allows for fans to stand on the field, which gives it a slightly higher attendance than major sporting events.

Thanks for reading, G,

not to take away from U2...im calling BS on the over attendance...im pretty sure Depeche Mode did 100k for 101


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