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Rose Bowl: U2 attendance will be venue's largest ever for a concert

October 5, 2009 |  6:00 am

The Bruins got nothing on Bono.

When U2 hits the Southland with an Oct. 25 date at the Rose Bowl, it will be the venue's largest ever attendance for a concert, with 96,000 fans expected to descend upon Pasadena. It will be the band's second-to-last North American date on the 2009 leg of its 360 Tour, a trek that Billboard projects will bring in $112 million.

The aforementioned is probably old news for those with tickets, as the Rose Bowl is aggressively encouraging concertgoers to secure parking arrangements in advance. While the venue is typically able to accommodate more than 20,000 spaces (22,380, to be exact), parking -- available at $25 per car, plus a $5 online service fee -- will sell out.

The Rose Bowl suggests fans arrive early and partake in its "Picnic in the Park" festivities, which will include live entertainment and all of the day's NFL action on various televisions, or to seek out shuttle information. U2 will bring in slightly more fans than January's annual Rose Bowl game, in which attendance tops off at a little more than 95,000 people.

U2's 360 Tour is in support of its recent release, "No Line on the Horizon." The album this week sits at No. 69 on the pop chart, and recently entered Taylor Swift territory, having just passed the 1 million sales mark, according to Nielsen SoundScan.

The 360 Tour, in which U2 performs in the center of the arena inside a giant claw-like alien structure, costs about $750,000 per day, whether or not there's a show, manager Paul McGuinness recently told Billboard. The tour already has grossed $187 million on its European leg, and is expected to break even sometime by the end of this year, McGuiness was quoted as saying in Billboard.

Above, watch U2 transform its single "I'll Go Crazy if I Don't Go Crazy Tonight" in concert, turning the maudlin album version into an electronic-laced, bongo-enhanced celebration.

-- Todd Martens

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