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A bit-sized Britney: Pop singer takes the Twitter approach to promotion

A total of 15 seconds of Britney Spears' "3" were released online today, all in easy-to-digest 5-second clips. It's a tease for a song that is -- for all intents and purposes -- a tease itself.

The whole shebang will debut tomorrow. Yet you'll probably be able to tell if you want to seek it out based on the little morsel above. 

A commercial in 140 characters or less, Spears has attempted to turn the release of her new clip into a three-day Twitter-fueled event. Yesterday, the artist dropped three photos from the video online.

She's taking advantage of her status as the pop music queen of Twitter. With 3.6 million followers, Spears is significantly out in front of any other artist on Twitter, according to data from Big Champagne. For those keeping track of figures that largely can't yet be monetized, John Mayer is a distant second, with about 2.5 million followers.

--Todd Martens

Related: Britney Spears' '3': Odd lyrics, but a production seduction


 
Comments () | Archives (22)

AMEIIIIIIIIIIIIIIIIIIIIII O VIDEOOOOOOOO


LINDOOOOOOOOOOOO

Congratulations Britney !! You have always been my number 1 singer. Thank you for bringing so much soul to the world. You rock !! :D

LOV IT GRAT VIDEO
WOW
BRIT LOV 3jh

Great video, catchy song, and Britney is more beautiful than ever. No one deserves success more. I'm very happy for her and her family.

Great video. Catchy song, and one hard-working beautiful Mommy. It's nice to see something positive come out of life. Britney Spears brightens up anyone's day with her charismatic smile.

i love the video! :)

way to go brit :D

You're the best!! RUSSIA LOVES YOU

Two Words: POP GODDESS !

pop queen that is!

Britney deserves all the praise that she gets. She makes her fans happy and keeps giving us what we want. LOVE YOU BRIT!!!

great britney is always amazing!

great video, great song, it's britney, and you know it can't get any better than that. THE POP OF QUEEN is strikking us again with the most amazing music in the world!
thanks britney so much, we love you forever!!

THERE IS ABSOLUTELY NO DOUBT THAT "3" IS THE PINNACLE -----SO FAR------OF BRITNEY'S VIDEO REIGN, AND, SIMPLY PUT, IT IS PERFECTION. NO ELABORATE SPECIAL DIGITAL EFFECTS, UNNEEDED STORYLINE, OR TOO MANY SOULS, THE POINT HERE IS BRITNEY SPEARS. DANCING SINGING MOVING , POSING......THAT IS WHAT THE COLLECTIVE WORLD WANTS, AND THIS VID DIRECTOR DELIVERS IN NO UNCERTAIN TERMS, MY GOD! BRIT IN THE WHITE LEOTARD AND FANTABULOUS SUNGLASSES IS WORTH THE VIEW ALONE! THE CONFIRMATION IS TRULY IN: BRITNEY IS THE LEGEND/EMPRESS/PRINCESS/ AND QUEEN OF THE POP MUSIC UNIVERSE. SHE MAKES GAY MEN---MYSELF INCLUDED----WANT TO BE STRAIGHT. WOW! NOT ONLY HAS BRIT DONE IT AGAIN.....SHE'S ON MT. EVEREST! PLEASE, BRIT, CONTINUE TO " GIVE US MORE.

This video is verry special, i liked verry much, congratulations Britney :D

i love you britney my fã

awesome! this just proves she is and always will be on top!

G R E A T !


Best greetings from Germany

to be britney spears is every girls dream

brit the 3 video is FIERCE!!!!

HI FROM HOLLAND!

IN CONTRARY TO THE LAST 2, 3 VIDEOS OF BRITNEY WHICH I THOUGHT WERE A BIT CHILDISH AND BLAND, I THINK THIS VIDEO IS MUCH MORE ADULT AND GROWN UP, THATS WHY I LOVE IT. IT PROBABLY SUITS HER MORE...
AND OFCOURSE IS SO BEAUTIFULL EXACTLY AS PEOPLE LIKE TO SEE HER, DANCING !!!
AND THE SONG IS IT ABOUT HAVING , UHHHH, A .....


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