Lady Gaga designs high-end headphones
One of the few artists able to make an impression during the Kanye West/Taylor Swift-dominated 2009 MTV Video Music Awards was Lady Gaga.Her elaborate, fake blood-smeared performance of single “Paparazzi” was equally disturbing and engrossing, yet another example of Gaga putting her own indelible mark on the world around her.
Lady Gaga is proving herself to be just as creative when it comes to capitalism. Her forays into unusual merchandise (from school supplies to hooded leather jackets) have been readily documented. But she ups the ante via a new collaboration with audio accessories company Monster to design her own signature brand of high-performance in-ear headphones.
“Heartbeats by Lady Gaga” feature space-age aesthetics, innovative design (the flat cables are simple yet ingenious, all but eliminating tangles) and crisp, loud sound sure to shame your stock iPod ear buds. Monster is the same company that designed the popular “Beats by Dr. Dre” studio headphones, and Lady Gaga’s brand boasts comparable quality. They retail for $99.99, and pre-orders are available through Best Buy.
-- Scott T. Sterling
Photo: Lady Gaga attends Marc Jacobs Spring 2010 fashion show on Monday in New York City. Credit: Stephen Lovekin/Getty Images