The line is forming at Jack White's pop-up store
Chau Tu over at our Brand X blog walked over to Jack White's pop-up record store -- conveniently located near the Pop & Hiss HQ here in downtown Los Angeles -- and found a line beginning to form. White's Dead Weather is in town for two shows, one tonight at the Wiltern and one Wednesday at the Mayan. Tu spoke with some of the early arrivals.
Here's an excerpt:
Vannessa Calderon, 19, of Whittier, said she showed up last night but with no one around decided to come back this morning at 8. Clad in a yellow nearly matching the store's paint job (which corresponds with Third Man Records' primary color motif), she's the first in line.
Just after noon, however, she found company with two fellow White enthusiasts. Jack Waskiewicz, 30, of Seattle, and Christine Wood, 18, of Eugene, Ore., met each other at the Dead Weather show in Portland, Ore., on Sunday. And Monday afternoon, they got in a van with Wood's mother (a White fan herself) and drove straight with no sleep about 17 hours (they said they were too exhausted to count anymore), driving right up to the store.
"It's his motivation," said Waskiewicz of what he admires about White. "Even with this economy and everything, it's giving me something to look forward to." In the past, Waskiewicz has gone as far as New York and Texas to see White perform, but he still contends, with tired, amazed eyes, that this trip was one of the craziest decisions he’s ever made. "I mean, I got into this car with strangers!"
Even if you can’t make it into the Third Man Records’ tiny space for the Dead Weather performance Wednesday, the store will be open until Friday, with DJ sets and, we’re assured by Third Man Records staff, a few surprises every day
Read more at Brand X. Dead Weather will play an in-store at the pop-up shop Wednesday at noon. It's first-come, first-serve. Look for the yellow school-bus paint taking over the Regent Theater at 448 S. Main St., near the intersection with 4th Street.
-- Todd Martens
Photo: Chau Tu