Pop & Hiss

The L.A. Times music blog

« Previous Post | Pop & Hiss Home | Next Post »

MTV VMAs: The network is ready to name its new star

August 4, 2009 | 11:53 am

GAGA_GETTY_5_

While the cursory nods where there -- Britney Spears and Eminem were both recognized multiple times -- this morning's MTV Video Music Award nominations were about christening a new star. Synth-pop newcomer Lady Gaga was nominated nine times, tying Beyoncé with the most nods.

Yet whereas Beyoncé's nominations went solely to her relatively minimalist "Single Ladies (Put a Ring on It)," a stark celebration of choreography, MTV spread the love for the '80s-inspired songs of Lady Gaga, who was recognized for the videos for "Poker Face" and "Paparazzi," both exercises in excess. 

Gaga's "Fame" has now sold more than 1.2 million copies, according to Nielsen SoundScan, and should top 2 million units by the time Grammy nominations are announced in December. Don't be surprised if the industry's new star scores an album of the year nomination, and goes against Kanye West, her upcoming tourmate and competition in this year's MTV video of the year field.

The MTV VMAs are, of course, little more than promotion for the network. How else to explain the multiple nods for Eminem's "We Made You"? The clip is notable only for featuring Eminem and Dr. Dre dressed as Spock and Captain Kirk, but otherwise is full of out-of-date jokes targeted at the obvious. 

The "breakthrough video" category features some quick studies for Grammy voters unsure of where to place their best new artist nominations this year. Though not her introductory clip, Bat for Lashes' "Daniel" is the best of the bunch, in terms of a winning video/song merging. It's a bit spooky, a bit sexy and a bit more exciting than Passion Pit's vintage collage collection ("The Reeling") and Matt and Kim's streaker nightmare ("Lessons Learned"). 

The rock field is especially weak. Green Day hasn't made a video to match the grandeur of "21st Century Breakdown" yet, Coldplay was shown up by its iTunes commercial, Paramore's "Decode" is an extended teaser for "Twilight" and only Fall Out Boy has some fun with "I Don't Care." 

A surprise, perhaps, was to see only one major nomination for Taylor Swift. She was recognized for best female video in high school drama "You Belong With Me." But no matter, Swift will perform on the telecast, and her sophomore album, "Fearless," is on its way to a bevy of Grammy nominations this fall.

Fall nominations after the jump.

Video of the Year:
Beyoncé: "Single Ladies (Put a Ring on It)"
Lady Gaga: "Poker Face"
Eminem: "We Made You"
Kanye West: "Love Lockdown"
Britney Spears: "Womanizer"

Best New Artist:
3OH!3
Lady Gaga
Kid Cudi
Drake
Asher Roth

Best Male Video:
Eminem: "We Made You"
Kanye West: "Love Lockdown"
Jay-Z: "D.O.A (Death of Auto-Tune)"
T.I. featuring Rihanna: "Live Your Life"
Ne-Yo: "Miss Independent"

Best Female Video:
Beyoncé: "Single Ladies (Put a Ring on It)"
Lady Gaga: "Poker Face"
Taylor Swift: "You Belong With Me"
Kelly Clarkson" "My Life Would Suck Without You"
Katy Perry: "Hot N Cold"
Pink: "So What"

Best Hip-Hop Video:
Eminem: "We Made You"
Kanye West: "Love Lockdown"
Flo Rida: "Right Round"
Asher Roth: "I Love College"
Jay-Z: "D.O.A (Death of Auto-Tune)”

Best Pop Video:
Beyoncé: "Single Ladies (Put a Ring on It)"
Britney Spears: "Womanizer"
Cobra Starship featuring Leighton Meester: "Good Girls Go Bad"
Lady Gaga: "Poker Face"
Wisin y Yandel: "Abusadora”

Best Rock Video:
Coldplay: "Viva La Vida"
Kings Of Leon: "Use Somebody"
Green Day: "21 Guns"
Fall Out Boy: "I Don't Care"
Paramore: "Decode"

Best Choreography:
Beyoncé: "Single Ladies (Put a Ring on It)"
Britney Spears: "Circus"
Ciara featuring Justin Timberlake: "Love Sex Magic"
AR Rahman & Pussy Cat Dolls featuring Nicole Scherzinger: "Jai Ho! (You Are My Destiny)"
Kristina DeBarge: "Goodbye”

Best Direction:
Beyoncé: "Single Ladies (Put a Ring on It)"
Lady Gaga: "Paparazzi"
Green Day: "21 Guns"
Cobra Starship featuring Leighton Meester: "Good Girls Go Bad"
Britney Spears: "Circus”

Best Editing:
Beyoncé: "Single Ladies (Put a Ring on It)"
Britney Spears: "Circus"
Miley Cyrus: "7 Things"
Coldplay: "Viva La Vida"
Lady Gaga: "Paparazzi”

Best Special Effects:
Beyoncé: "Single Ladies (Put a Ring on It)"
Gnarls Barkley: "Who’s Gonna Save My Soul?"
Lady Gaga: "Paparazzi"
Eminem: "We Made You"
Kanye West featuring Mr. Hudson: "Paranoid”

Best Cinematography:
Beyoncé: "Single Ladies (Put a Ring on It)"
Coldplay: "Viva La Vida"
Green Day: "21 Guns"
Britney Spears: "Circus"
Lady Gaga: "Paparazzi”

Best Art Direction:
Beyoncé: "Single Ladies (Put a Ring on It)"
Britney Spears: "Circus"
Lady Gaga: "Paparazzi"
Gnarls Barkley: "Who’s Gonna Save My Soul?"
Coldplay: "Viva La Vida”

Best Breakthrough Video:
Death Cab for Cutie: "Grapevine Fires"
Gnarls Barkley: "Who’s Gonna Save My Soul?"
Anjulie: "Boom"
Cold War Kids: "I've Seen Enough"
Chairlift: "Evident Utensil"
Bat for Lashes: "Daniel"
Major Lazer: "Hold the Line"
Passion Pit: "The Reeling"
Matt and Kim: "Lessons Learned"
Yeah Yeah Yeahs: "Heads Will Roll”

Best Video (That Should Have Won a Moonman):
U2: "Where the Streets Have No Name"
Dr Dre: "Nuthin’ But a ‘G’ Thang"
Beastie Boys: "Sabotage"
Björk: "Human Behavior"
Radiohead: "Karma Police"
George Michael: "Freedom"
Foo Fighters: "Everlong"
Tom Petty and the Heartbreakers: "Into the Great Wide Open"
OK Go: "Here It Goes Again"
David Lee Roth: "California Girls"

-- Todd Martens

Photo: Lady Gaga. Credit: Getty Images

Comments 

Advertisement










Video