Pop & Hiss

The L.A. Times music blog

« Previous Post | Pop & Hiss Home | Next Post »

Interscope signs Audio Push, attempts to cash in on the jerkin' craze

July 30, 2009 |  3:26 pm

As reported in Eric Ducker's article on the Jerkin' Movement, Warner Bros. took an early lead in the corporate race to pluck as many of Southern California's top prospects as possible, inking pacts with the Bangz, Cold Flamez, the Rej3ctz and the New Boyz. But as the trend breaks nationally, Santa Monica-based Interscope has gotten in on the action, announcing the signing of its own jerkin' group, the Inland Empire's Audio Push. 

Consisting of the duo of Oktane and Price Tag, the skinny-jeans-wearing rappers first attracted a buzz on MySpace with their lead single "Teach Me How to Jerk," which racked up more than a million MySpace plays and airplay on popular Inland Empire hip-hop and R&B station, 99.1 KGGI. Previously known primarily for their dance skills, the former members of the Misfits crew co-starred in 2007's six-episode online reality krumping show, "Buck That," a program that might have accidentally sucked in a swath of the rodeo-loving demographic. 

Judging from their debut video, the pair have adapted well to the new trend, demonstrating a facility in the Reject, the Pin Drop, the Dip and all the rest of jerkin's staple moves. Considering the majority of Los Angeles teenagers learned how to jerk several months ago, Audio Push presumably represents Interscope's bid to reach out to heartland teenagers who still think jerkin' is a secret best kept from their parents. One thing is certain: Come September, there will be bad puns galore throughout much of America's high school classrooms.

--Jeff Weiss

Comments 

Advertisement










Video