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The new model: Naked girls shill for Guitar Hero?

File this one under "best minute of viral marketing ever."

A video surfaced on YouTube today called Naked Girls Get Interrupted. It stars four attractive ladies -- and a funny but unfortunate "interruption" from actor-model "Music Steve"  -- stripping off their clothes and strutting down a street in Los Angeles County. Censor bars obscure their private parts and display popular song titles.

Surely this isn't what Kurt Cobain had in mind when he wrote "Smells Like Teen Spirit."

It's hard to look past the action in foreground, but after repeated viewings (all in the name of reporting), we believe they're walking down the Third Street Promenade in Santa Monica.

The editors of the professional-looking video aren't saying who's behind it. The minute-long clip was posted to a new YouTube channel called Windsieve.All signs point to a viral marketing campaign for the upcoming "Guitar Hero 5" video game. The song titles shown in the video are all performed by bands that are listed on the game's featured artists page, and game publisher Activision is no stranger to viral ads.

Dear Activision, we look forward to learning more about songs in the game by staring at partially naked women. Although perhaps it should have been given a different name: "Things people who play countless hours of Guitar Hero will never witness."

A track listing with songs from the video, courtesy of GameDaily, is listed after the jump.

"All the Pretty Faces" by The Killers
"Looks that Kill" by Motley Crue
"Steady as She Goes" by The Raconteurs
"Smells like Teen Spirit" by Nirvana
"Under Pressure" by Queen & David Bowie
"Ring of Fire" by Johnny Cash
"Wolf Like Me" by TV on the Radio
"Kryptonite" by 3 Doors Down
"The Rock Show" by Blink-182
"Bleed American" by Jimmy Eat World
"Sweating Bullets" by Megadeth

-- Mark Milian

 
Comments () | Archives (6)

I think this shows that Activision is pretty desperate about Guitar Hero sales. Naked women - the last desperate pitch of a video game company trying to wrestle money from unemployed nerds. You think they could have come up with a campaign that showed the slightest bit of intelligence. I guess we can plan the guitar hero funeral now,


I'm very interested in the use of viral videoclips in order to create buzz in marketing campaign...and as a french native, i'm glad to see 'Make the girl dance' clip perhaps turns into a spot for Guitar Hero 5

Anyway, let's see if it's a real one or only a fake !
http://jedblogk.blogspot.com/2009/08/les-videos-virales-sources-dinspiration.html

Sounds like you guys haven't seen the original video this was parodied after:

http://www.youtube.com/watch?v=IQGhq0IlVok

its a crappy rip off of a french music video, even the song played in the background is.

The original video from Make The Girl Dance beats this cheap knock of in every fashion. How could GH5 go so low as to steal this idea without giving the original any credit?

pls


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