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Coachella 2009 Day 3: Etienne de Crecy says goodbye from 'The Cube'

April 20, 2009 |  5:29 pm

While Roni Size was closing the Outdoor stage with his live British space-jazz and the Cure was rolling passed the fest's designated midnight end time on the Main stage with old-school memories, hardcore European dance fans were flocking to the Sahara tent to see the debut of Etienne de Crécy’s new trick, “The Cube.”

De Crécy is a French dance producer who’s been making music since the mid-‘90s, but it’s his current high-tech stage show that’s made him the buzz of DJ culture and even earned comparisons to fellow French dance stars Daft Punk’s now legendary pyramid. There’s even something of a feud brewing with Saturday night headliners the Killers, who wanted the Cube design team EXYZT to build one for them. When the De Crécy collaborators politely declined, the Killers still showed up at the MTV Europe Music Awards with something eerily similar. Needless to say, De Crécy was none too pleased.

When De Crécy’s Cube did emerge to close out the Sahara tent for the weekend, it was not nearly as impressive as expected. The three-dimensional structure looks like a new wave update on the “Hollywood Squares” set, with De Crecy spinning tunes from the center square. The other squares boast hi-def video projections, which created a myriad of tripped-out images that moved in time with the music.

It was definitely far more entertaining that just watching a DJ play music. But after all of the buildup, much more was expected. Still, a large sea of dancers moved manically to De Crecy’s beats, as Coachella 2009 wound down to its final, waning moments. Point taken.

—Scott T. Sterling