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Trent Reznor decries scalping, looks to the future of concert ticket biz

Reznor__2 In a post on the Nine Inch Nails message board, Trent Reznor takes on the current hot-button issue of concert tickets and scalping. His post strives to assure fans that no one in the NIN camp "supplies or supports the practice of supplying tickets" to the secondary market, and he notes that tickets sold through Nine Inch Nails' fan club do not result in a "profit center" for the camp.

As industry giants Live Nation and Ticketmaster aim to merge, more light has been shone on the ticketing biz. A recent Wall Street Journal article noted that some of the best seats in the house reach the secondary ticket market via the artist and/or the artist's reps, a practice that can sometimes amount to $2 million in added revenue, reported the paper.

The article prompted a response from Ticketmaster's Joe Freeman, who noted that such practices allow artists to "participate more fairly in the economic value of the experience they're providing to fans." Dynamic pricing is the buzz term, and, in short, it means that the cost of tickets could rise or fall as demand increases or decreases -- more like the airline industry, wrote Billboard.

It's a scenario/proposal that doesn't seem to excite Reznor. Rather than use the term dynamic pricing, he employs the word "auction." He writes:

My guess as to what will eventually happen if / when Live Nation and Ticketmaster merges is that they'll move to an auction or market-based pricing scheme -- which will simply mean it will cost a lot more to get a good seat for a hot show. They will simply BECOME the scalper, eliminating them from the mix.

Nothing's going to change until the ticketing entity gets serious about stopping the problem -- which of course they don't see as a problem. The ultimate way to hurt scalpers is to not support them. Leave them holding the merchandise. If this subject interests you, check out the following links. Don't buy from scalpers, and be suspect of artists singing the praises of the Live Nation / TicketMaster merger. What's in it for them?

On the opposite side, plenty of reports have surfaced about artists who have spoken out in favor of the deal, most recently the Smashing Pumpkins' Billy Corgan. In a letter to Congress published by the Chicago Sun-Times' Jim DeRogatis, Corgan officially joined the likes of Seal, Shakira, Journey and Van Halen to express support of the potential merger.

Corgan, who is repped by Ticketmaster CEO Irving Azoff, argued in the letter that a proposed merger could result in "a new model that puts power into the hands of the artist, creating a dynamic synergy that will inspire great works and attract healthy competition."

-- Todd Martens

Photo: Trent Reznor Credit: Peter Tym / For The Times

 
Comments () | Archives (4)

Thanks Trent!

I got one of those tickets today... dead center - row eight! I've never been able to get such great seats for the standard pricing. Tickets all around me are going for much more ($100 to $800 on the scalper sites).

Ticketmaster & LiveNation have been screwing concert goers for years and now it seems they're helping the scalpers market. Pretty soon the only way to get good seats might be by auction. Good seats at concerts will be reserved for the wealthy. What a scam!

looks like the cat is outa da bag - so with the 40% fee revenue on the table - where will it go? remember the travel agent - yeah - TM - so the artist are like the airlines - you can book a flight hotel and car on www.delta.com - why not www.9inchnails.com or www.nodoubt.com - or www.bruceisreallypissed.com -

As Bob D would say, the times they are a changin....

go to www,ticketrends.com and vote today - many thanks

Allowing people better seats who want to pay more is good capitalism. And if it means a fan doesn't have to go to some shady pimp to get the scalped tickets then all the better.

These artists don't make enough money to begin with? Maybe they should go hang out with the greedy ones on wall street. Sounds like they're all cut from the same cloth!


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