Pop & Hiss

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The year's best music commercials

December 15, 2008 | 11:15 am

It's not everyday that Saul Williams tops a year-end list. His 2007 album "The Inevitable Rise and Liberation of NiggyTardust!" was a darkly electronic, industrial-laced view of the world, perhaps making it a bit odd that the adventurous, politically inclined artist would lead a list for the year's top commercials.

But there is Williams, topping Ad Age's Ad Songs of the Year with "List of Demands." Watch the minute-long clip on the Ad Age site, full of slo-mo sports shots, an occasional insect and lots of fiery determination, all in the name of Nike.

Pop & Hiss has major issues with Ad Age's No. 2 choice -- Santogold's "Creator." While we like Santogold's mix of electronics, rock and all sorts of odd samples, we have to default her for championing Bud Light Lime. No flavored beer should be near the top of any "best of" list anywhere -- ever.

Other artists in the top 10 include Yael Naim's delicate little Macbook song "New Soul," the Kinks' "Everyone's a Star" for Target/Converse and Robert Plant & Alison Krauss' "Killing the Blues," which was used in a JCPenney commercial. That silly little slice of American nostalgia we totally missed.

Ad Age also give us the "most questionable ad songs," rightfully ragging on Madonna's "4 Minutes" with Justin Timberlake, but dissing the Pussycat Dolls for endorsing a gym seems a bit unfair, no? Love or hate the Pussycat Dolls, hawking fitness seems about right for them at this point in their career.

-- Todd Martens

Photo: Saul Williams at Disney Hall last year. Credit: Spencer Weiner / Los Angeles Times

Thanks to the Daily Swarm for the tip.