24 Frames

Movies: Past, present and future

Category: New Moon

Will audiences ever want to see the 'Twilight' stars do anything else?

March 22, 2010 |  7:08 pm

Tw
If there's one actress who could push a "Behind the Music-"style docudrama about a 1970s all-girl band to the top of the box-office charts, it's Kristen Stewart.

So why couldn't she do it?

"The Runaways," Floria Sigismondi's biopic that, of course, stars Stewart as femme-punk icon Joan Jett and Dakota Fanning as her bandmate-rival-lover Cherie Currie, earned an extremely modest $800,000 in its opening weekend. For most limited releases, that number wouldn't be horrible. But the film opened on 244 screens, meaning it averaged a paltry $3,300 per screen. Given the die-hards (or Twi-hards) you'd expect would turn out for a Kristen Stewart debut, those numbers aren't impressive; in fact, they're a lot more punk than glam.

Pundits on Monday had plenty of reasons for the disappointing performance. Certainly the movie's R-rating hurt; younger Stewart fans might have bought tickets had they not been restricted from doing so by the MPAA. (Bob Berney, the head of distributor Apparition, noted that the rating "possibly ke[pt] some of the younger audience away.")

But there may be a deeper lesson here about Stewart: For all her acting versatility, when she strays from her "Twilight" wheelhouse, the fans don't roll with her. That was, after all, also the message some experts gleaned from her first post-"Twilight" movie, "Adventureland," which grossed just $16 million domestically despite getting some marketing play as a Stewart vehicle (and not three months after "Twilight" blew off the box-office doors). It's a lesson that's especially pointed with "Runaways" because Stewart, in inhabiting the role of Joan Jett, is in many ways picking up where Bella Swan left off. She's playing the moody rebel in both, yet fans apparently only want to see her playing a certain kind of moody rebel.

A similar point could be inferred from Stewart's "Twilight' co-star Robert Pattinson, who just last week released his first mainstream movie in which he doesn't play a vampire. With the romantic drama "Remember Me," Pattinson was taking on a genre even more difficult than period music-themed biopics, but, like Stewart, was also echoing parts of his "Twilight" performance (the tortured-lover part).

That should have locked up a chunk of his fan base.  But the movie wound up grossing $14 million in its first two weeks -- a (slightly) more impressive number than "Runaways" until you realize it opened on more than 2,000 screens. Its per-screen opening of $3,600, it turns out, mirrors Stewart's own lackluster weekend.

Continue reading »

Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video







Categories


Archives
 



Get Alerts on Your Mobile Phone

Sign me up for the following lists: