It's not the room that's getting darker.
It's movie posters.
Besides the unusual trend of touting a film's release date instead of the film -- see the billboards for May 28's "Prince of Persia: The Sands of Time," which gives bigger play to the fifth month of the year than the movie itself -- there's a distinct move towards one-sheets where the biggest cost savings appears to be colored ink.
These almost-all-black posters are undeniably eye-catching. After a certain point, though, they become a little bit indistinguishable and, in the case of "Buried" (the middle poster in the second row below), nearly inscrutable.
What looks good on rail-thin models, in other words, may not have quite the same appeal when it comes to movies.
Here's the current back-in-black crop:
-- John Horn