'Ra.One': Shah Rukh Khan as Bollywood superhero
You might not expect an Indian actor to get much attention strolling past the high-end stores on Rodeo Drive. Yet as the Bollywood star Shah Rukh Khan turns the corner to walk into a Beverly Hills hotel on a recent Friday afternoon, Indian nationals materialize out of nowhere to point and stare. Eager onlookers pull out cameras and take photos with him. Even gaggles of white teenage girls gawk — they don't know Khan, but there are few men who could pull off a mod jacket and jet-black ponytail so convincingly.
Brad Pitt and Will Smith may have millions of fans around the world, but Khan — or SRK to the faithful — quantifies his groupies with a few added zeros. He is the biggest movie star you’ve never heard of. And perhaps the world’s biggest movie star, period. In a country of 1.2 billion where movies are a way of life, Khan delights fans with romance, comedy and action, sometimes all in the same movie. (This is Bollywood, after all.)
The actor had come to Los Angeles on a rare publicity trip to promote one of the most important releases of his career, “Ra.One,” which opened around the world and in a number of Southland theaters last week. With a budget estimated at $30 million, the film, directed by the veteran Anubhav Sinha, is touted as the most expensive project in Bollywood history.
“Ra.One” brackets a sweet father-son story around a splashy, effects-driven action tale about a video game designer who finds the real and virtual worlds melding. Amid the latex and the lasers, there is also, needless to say, singing and dancing — think of it as a sort of Indian “Tron.”
“We're trying to Bollywoodize the superhero,” Khan, half-smiling, said of “Ra.One.” (The title is short for Random Access 1.0; if pronounced a certain way, it is also a pun on the Hindu demon Ravan.)
The results thus far have justified the investment. Reviews have been mixed, but “Ra.One’s” distributor estimates that the picture already had grossed more than it cost to make, taking in $35 million around the world in its first five days of release. It rang up $1.65 million in ticket sales in the United States, the distributor said; the film is currently playing in about 135 U.S. theaters.







