Obama campaign ad to air during MTV Movie Awards
The Obama campaign's first national TV ad will air Sunday during the MTV Movie Awards in a sign that campaign strategists see the youth vote as crucial to his winning reelection in November.
In the 30-second ad, "Sex and the City" star Sarah Jessica Parker will describe her reasons for supporting Obama, citing his role in ending the war in Iraq and his job creation record, and inviting the audience to enter a raffle to attend a fundraiser with the president at her New York City home June 14.
The core demographic for MTV's awards show — which will feature appearances by young celebrities such as Kristen Stewart, Chris Hemsworth, Emma Stone, Mila Kunis and Andrew Garfield — is viewers ages 18 to 24, a group that helped propel Obama to victory in 2008.
A spokesman for MTV said the network is also talking to Mitt Romney's campaign about future advertising.
The president's reelection campaign has been increasingly relying on entertainment outlets to reach the youth audience. Obama appeared on "Late Night With Jimmy Fallon" in April, for instance, to talk about student loans and to "slow jam" the news.
The event at Parker's home will follow the model of the president's fundraiser at George Clooney's Studio City home May 10, which raised nearly $15 million, largely from a similar online contest.
Vogue editor Anna Wintour, who is jointly hosting the Parker event, appeared in a campaign ad released Friday urging audiences to enter the raffle, which ends Monday, June 4. "Please join us," Wintour said, "but just don't be late."
— Rebecca Keegan
Photo: Sarah Jessica Parker. Credit: Kirsty Wigglesworth/Associated Press.