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'Battleship' debuts weakly at the box office [video]

May 21, 2012 |  5:00 am

BattleshipThe headline writers had fun.

The makers of “Battleship” didn’t.

In a dramatically weak opening, the alien invasion drama grossed just an estimated $25.3 million in its domestic premiere, as “Battleship” took in less than half the returns of “The Avengers” in its third weekend.

The Marvel superhero story continued its stunning run at the ticket window, becoming the highest grossing global release in the history of the Walt Disney Co., with total receipts of $1.18 billion.

“Battleship” has done moderately well overseas, grossing $226.8 million to date, but with a budget of $209 million and gloomy prospects domestically, Universal Pictures will struggle just to break even on the production. 

Two other new films in wide release opened softly. Paramount’s Sacha Baron Cohen comedy “The Dictator” grossed $17.4 million but did better in international markets, while Lionsgate and Alcon Entertainment’s pregnancy plot “What to Expect When You’re Expecting” was orphaned by ticket buyers, with sales of a paltry $10.5 million, well below expectations.

As for the “Battleship” headlines, here are a few of the cruelest:

‘Battleship’ Capsizes with $25 Million Launch

‘Battleship Sinks, ‘Dictator’ Drowns

‘Battleship’ Fires Blanks

‘The Avengers’ Torpedoes ‘Battleship’

‘Battleship’ Pulls Up Lame at Box Office


RELATED:

Box office: 'Avengers' helps sink 'Battleship'

'Avengers' final opening weekend tally: $207.4 million

'Battleship' keeps Taylor Kitsch afloat after 'John Carter' debacle

--John Horn

Photo of Rihanna in "Battleship." Credit: Universal Pictures.

 

 

 

 


 
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