Box office: 'The Lorax' scores 2012's biggest opening [Video]
Box office ticket sales continued to soar this weekend, as "Dr. Seuss' The Lorax" had the biggest opening of the year so far with a gross of roughly $70 million.
The animated 3-D film far exceeded industry expectations, while the weekend's other new release, the low-budget "Project X," also got off to a solid start. The R-rated film about three teenagers throwing a debaucherous party collected a respectable sum of around $20 million.
Not surprisingly, each film appealed to a totally different demographic. Families were the target audience for "The Lorax," as 68% of the audience was made up of parents and their children. "Project X," meanwhile, appealed mostly to young males, as men constituted 58% of the overall crowd, and 67% were under age 25.
For more details on the box office results, check out this week's video report.
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--Amy Kaufman
Photo: A scene from "Dr. Seuss' The Lorax." Credit: Universal Pictures
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