Would you help 'The Vow's' Channing Tatum pick his next film?
But in an interview about how those platforms helped make his latest film a hit (for more on that topic, see this story in Wednesday's Times), Tatum said he has bigger ambitions in the world of likes and retweets: He wants fans to help him pick his movies.
"I really, really hope I can be like, 'Guys, what do you want me to do? Option A or Option B?'" he said. "And people can vote and then I can go do that. Then I can get notes on what we did right and wrong."
The actor, whose next starring role comes in March with "21 Jump Street," sees the approach as part of a larger evolution for the digital world beyond a platform for marketing and audience research.
"Studios — rightfully so because that's the system — try to manipulate [people] into wanting something they might not want," he said. "I don't think that's the right way to go about it. I want to straight up ask them: Should I make a comedy? An action movie? A love story?"
But as much as he values how social media fosters a conversation with fans, Tatum acknowledged that more operational details elude him. The actor said he "is not a computer person" and, like many other stars, pays someone to manage his Twitter and Facebook accounts.
— Ben Fritz