Live chat with Morgan Spurlock on Friday
Over the course of a colorful and acclaimed career as a documentarian, Morgan Spurlock has pulled back the veil on a number of hard-hitting subjects, whether it's anti-Muslim bigotry or the perils of fast food, while maintaining a sparkling sense of humor. Now the "Supersize Me" director tackles a new topic: product placement. In "Pom Wonderful Presents the Greatest Movie Ever Sold," Spurlock takes us behind the curtain of corporations as they attempt to pay their way into Hollywood. He does so using some novel means: by making a movie financed entirely using product placement.
The movie, one of the breakouts at this year's Sundance Film Festival, shows how parties ranging from major hotel chains to television series to local school systems are complicit in the product-placement machine. In his inimitably Spurlockian way, the director critiques the current system by playfully and ironically promoting the brands featured in his film.
On Friday, the day the movie opens, Spurlock will join us for a live chat at 10 a.m. PDT. He'll answer any questions you have about his work and the current state of marketing, and maybe plug a few products (ironically) while he's at it. Join us for a freewheeling discussion.
Photo: Morgan Spurlock in "Pom Wonderful Presents the Greatest Movie Ever Sold." Credit: Sony Pictures Classics