Who will win the Super Bowl (movie sweepstakes)?
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The Super Bowl is usually a good place to get a fix on upcoming movies. Last year, for instance, ads during the big game gave viewers a pretty decent idea of what ‘Shutter Island’ was, and what ‘The Wolfman’ wasn’t (many things, not least of all a hit).
This year, the game’s ads will feature a whopping nine films, most of them big summer releases, including ‘Captain America,’ the new ‘Pirates of the Caribbean’ and the Gore Verbinski animated film ‘Rango.’ And on more general cinematic subjects, there’s also Volkswagen’s rather inventive nod to ‘Star Wars.’ (You can watch the ad below if you haven’t seen it yet.)
Perhaps the most closely scrutinized spot, though, will be for ‘Super 8,’ the J.J. Abrams science-fiction project that’s been a more closely guarded secret than the events at Roswell. (More in this space on all of the ads after the game, and check our sister Hero Complex blog on Sunday for more details on ‘Super 8.’)
In the past, Super Bowl commercials have tended to be heavy on pyrotechnics and explosions. We’re not sure we’ll avoid that fate this year, though one usual culprit, at least, shows some restraint: The ‘Transformers: Dark of the Moon’ commercial, also below, is a car-morphing spot done in conjunction with General Motors.
--Steven Zeitchik
